Tuesday, December 31, 2019

The Iraq War Battle - Free Essay Example

Sample details Pages: 3 Words: 790 Downloads: 7 Date added: 2019/05/07 Category History Essay Level High school Tags: Iraq War Essay War Essay Did you like this example? The Iraq War (2003-2011) was a battle fought between Iraq and the US. The US, suspecting that Iraqs dictator Saddam Hussein had a large quantity of weapons of mass destruction invaded Iraq in 2003 to eliminate any possible threats and save its people from its dictator. Saddam was a Sunni muslim who used forced power to develop his power in the Middle East. He oppressed Iraqs Shiite Arabian population, allowing the Sunni Muslims to remain dominant in power. The Iraq War consisted of two different phases. The first was a battle fought in March and April of 2003 on the grounds of Iraq. Troops from the United States and allies invaded Iraq and defeated the Iraqi military. The second, longer battle where the US troops in Iraq faced a rebellion. The battle was bloody and both sides suffered many fatalities. Fighting began to decline in 2007 and the US military slowly degraded its presence in Iraq, completing its removal in 2011. In 2006 Saddam Hussein was captured and was found guilty of inhumane acts towards his people and was sentenced to death by hanging. He desperately tried to hide and evade the US. government but was ultimately caught. In the end no weapons of mass destruction was found in Iraq. The war left the US. in debt. The war cost around $1.06 trillion. Don’t waste time! Our writers will create an original "The Iraq War Battle" essay for you Create order At the time, Americans did not truly feel the toll that the battle had taken on their economy. It is only recently that the citizens are feeling the burden of the war. It is estimated that families pay a total of $300 billion in taxes to help the government pay off their debt. The $300 will only increase in numbers in the following decades. Additionally to the amount of money the war cost the US, numerous amounts of soldiers lost their lives. Due to the war 4,488 U.S. troops who died, the 32,226 who suffered injuries, and their families. The war left the soldiers in ruins. It is estimated that 20 veterans commit suicide due the the trauma they suffered from the war. The war also took a big toll on Iraq. Even though the war had we asked al-Qaeda, a terrorist group, the irritation that the war had started created a new terrorist group that would star wars all over the world. The myth of Pandoras box was told by the Greeks to explain the negative aspects of life. In the myth two titan brothers, Epimetheus and Prometheus steal fire from the gods and give it to the humans, without giving credit to the gods. The gods get enraged and devise a plan to get revenge on the brothers and humans. Zeus, king of the gods, orders Hephaestus, god of craftsmen, to build him a beautiful woman whom he named Pandora. Pandoras beauty and charm would be used to bring on misery to the human race. Zeus married Pandora to Epimetheus and as a wedding gift gave her a box with a key. She was constantly warned by her husband and brother-in-law to not open the box, but curiosity got the best of Pandora. When Epimetheus fell asleep one night Pandora got up and opened the box. U pon opening the box sickness, death, greed and, many other unnamed evils flew out of the box. Pandora tried closing the box but before she could succeed, a tiny bug flew out. The bugs name was Hope and it was the only good that the human race could depend on. The myth of Pandoras box was made to explain why there are evils in this world. It explains why people are wicked, why they are greedy, why they face death, and overall explains why people act in sinful ways and why they face hardships and sufferings. But it also explains how humanity has nothing but hope to get them through life. In Pandoras box Pandora was unaware to the contents of the box. She did not realize what was in the box until she opens the box and all the horrors come flying out in the world. Similarly, when the US entered the Iraq War they did not realize what doom they forced upon themselves. They put both the people of Iraq and American soldiers in jeopardy. People suffered. Many people faced the misery of losing a loved one or dealing with trauma caused by the war. This is relates to Pandora opening her box because when both America and Pandora did not realize the horrible things that happened due to their actions. When Pandora opens her box all the horrible things of the world are released. One of these things being war. War is devastating and results in mass destruction. This is true for the Iraq War. America was left in debt and Iraq was left in ruins.

Monday, December 23, 2019

The Philosophical Perspectives Of Plato And John Dewey

Over the last few centuries philosophers have wrestled over the concept of what is the greater good in life. In metaphysical discussions over time thinkers have continually questioned what the greater good means in today s world, and how to achieve it. Looking at the philosophical perspectives of Plato and John Dewey, they both discuss the various ways they believe the greater good can be achieved. In this paper I will analyze both Dewey and Plato s perspectives to present key ideas in order to portray how these texts have impacted my understanding on what the greater good is, and how it can be obtained. To begin, Plato establishes that the only way to obtain the greater good in life is from becoming educated. According the Plato, the mind already has all of the knowledge in the world if connections and experiences happen properly. However, he comes to the conclusion that we live in a society today where people have quit questioning the world around them. In a materialistic society we become less educated on what the purpose of life truly is, and that is what Plato sees as humanities downfall. In his tale The Allegory of the Cave Plato uses a symbolic story in order to represent how he feels humanity works. In the beginning he starts with human beings, alone and trapped, in a cave surrounded by only the light of a fire that lays behind them. This image represents the uneducated society we live in today. The prisoners in his cave are only exposed to the shadows on theShow MoreRelated20th Century Philosophy1064 Words   |  5 PagesThis week’s paper we were to research and identify three prevailing philosophical perspectives at work during the 20th Century. To begin I will research the history of a few new tendencies in contemporary philosophy. Then I will discuss the Tom Rockmore interpretation of such tendencies. Tom Rockmore is Professor of Philosophy and a McAnulty College Distinguished Professor, Dr. Rockmores current research interests encompass all of modern philosophy, with special emphasis on selected problemsRead MoreAn Overview of Modern Philosophies of Education3464 Words   |  14 Pagesaction through the events and issues teachers face daily. Sources for your educational philosophy are your life experiences, your values, the environment in which you live, interactions with others and awareness of philosophical approaches. Learning about the branches of philosophy, philosophical world views, and different educational philosophies and theories will help you to determine and shape your own educational philosophy, combined with these other aspects. When you examine a philosophy differentRead MoreThe Theory Of The Philosophy Of Education Essay1538 Words   |  7 PagesTeaching Philosophy Emily E. Blackwell Athens State University Abstract Idealism, thought to be the creation of Greek philosopher, Plato, is the approach that teachers use to get students to ask and answer questions in order to reach the next level of education. The teacher will typically use a variety of inquiry based learning tactics. This school of thought is used to develop each students’ individual abilities and moral character. The idealist feels that with the development of moral characterRead MoreEssay about A New Educational Philosophy for Law Enforcement Training2938 Words   |  12 Pagesrealistically educate all personnel in the organization and make the transition, the educational philosophy of the department should be compatible with the community policing approach. Educational philosophies can be viewed along a continuum. Philosophical positions fall along this continuum depending on how one views the importance of the individual and society and the involvement of the learner in the education process. |----------------------|-------------------|------------------|------------------| Read MoreBranches of Philosophy8343 Words   |  34 PagesAncient Greece. Beginning in the late 19th century, mathematicians such as Frege focused on a mathematical treatment of logic, and today the subject of logic has two broad divisions: mathematical logic (formal symbolic logic) and what is now called philosophical logic. †¢ Philosophy of mind deals with the nature of the mind and its relationship to the body, and is typified by disputes between dualism and materialism. In recent years there have been increasing similarities, between this branch of philosophyRead MorePhilosophical Basis of Education6031 Words   |  25 Pagesis clearly seen from the fact that the great philosphers of all times have also been great educators and their philosophy is reflected in their educational systems. This inter-dependence can be better understood by analysing the implications of philosophical principles in the field of education. Before analysing the educational implications of general philosophy, we should know the concept of Philosophy and Education. Each one of us has a personal philosophy which we apply consciously and unconsciouslyRead MoreThe Importance of Considering Philosophical and Psychological Foundations in Developing a Curriculum.9983 Words   |  40 PagesIn the name of Allah, the most Gra cious, the dispenser of Grace. CURRICULUM DEVELOPMENT ( HMEF5073 ) Part A THE IMPORTANCE OF CONSIDERING PHILOSOPHICAL AND PSYCHOLOGICAL FOUNDATIONS IN DEVELOPING A CURRICULUM. A comprehensive view of the curriculum requires a consideration of the nature and needs of the individual, the aspirations and requirements of society, and the process by which the individual incorporates experience. As the study on curriculum is very wide, the audience chosen should beRead MorePoverty And Poverty3093 Words   |  13 Pagesincreased over decades. When it comes to the philosophies regarding poverty issues, many philosophers talked about educational theories during different time periods, such as Paulo Freire, John Dewey, Plato, Nel Noddings, etc. Each of these philosophers has a different background. And as for Paulo Freire and John Dewey, they both have some special opinions about the philosophy of education, and may even still work on New Zealand educational system. Paulo Freire, the Brazilian philosopher of educatorRead MoreA Formal Definition Of Curriculum3086 Words   |  13 Pagesinterests and needs of individual children (Noddings, 2012, p. 2). The problem now was to determine which type of educational philosophy would best serve the needs of the students. This is a debate that has been going on since the time of Socrates and Plato. Progressivism is an educational philosophy that advocates a child centered educational experience (Moss Lee, 2010, p. 38). This philosophy believes that students learn by testing ideas through active experimentation. The â€Å"scientific method†Read More Transcending Herbert Marcuse on Alienation, Art and the Humanities4411 Words   |  18 PagesWe possess art lest we perish of the truth. Friedrich Nietzsche, The Will to Power #822 What is the relationship of truth to beauty, learning to art, political education to human flourishing? Philosophers from Confucius and Aristotle to John Dewey and Paulo Freire have investigated, as the axial human problem, how education is to help us in accomplishing our own humanization. The contemporary search for a genuinely critical theory and an authentically democratic society continues that project

Sunday, December 15, 2019

Reference Letter Free Essays

To Whom It May Concern: I am pleased to recommend Essentially anything he wishes to challenge. He should be considered for a scholarship to help extend his education; he Is an excellent student. He should be considered highly for selection for any course or program he applies for; he will bring a high level of academic thought and achievement. We will write a custom essay sample on Reference Letter or any similar topic only for you Order Now If Applies for employment, do not hesitate to short-list him; he Is an excellent Investment. He will consistently deliver his best effort, an effort you should expect to exceed your high standards. Is an exceptional young person who will continue to grow. From my experience, I came to expect S level of performance to be always at the top of my class in English 12. It is a pleasure to read and grade his papers: I was always delighted with his original, insightful perspective and the meticulous expression of his ideas. Is already showing the consistency of his ability and leadership skills. I have come to anticipate that Ill be an academic leader in the class. He seems to grasp the concepts involved in synthesizing the ideas in English literature without effort. Has so internalized the expression of these ideas that his product is consistently of the highest order. Epitomizing scholastic rigor in every academic field and level, I feel that Is a model for his peers. A curious and determined student, lifts all of his classes and, really, all of his activities. He exudes integrity and character in and out of school. ? ‘s delightful, friendly disposition buoys his colleagues. Like all elite students, Should be considered a serious candidate for any scholarship, course / program or employment that he chooses to challenge. You may get In touch with me directly for any further Information at 555-321-6789. Yours truly, Reference Letter By cram should be considered for a scholarship to help extend his education; he is an achievement. If Applies for employment, do not h esitate to short-list him; he is an excellent investment. He will consistently deliver his best effort, an effort you should expect to exceed your high standards. Is an exceptional young person who will top of my class in English 12. It is a pleasure to read and grade his papers; I was , a curious and determined student, lifts all of his classes and, really, all of his activities. He exudes integrity and character in and out of school. S delightful, You may get in touch with me directly for any further information at 555-321-6789. How to cite Reference Letter, Papers

Saturday, December 7, 2019

Human Resource Management Employment Relationship

Questions: 1. How are good arguments formed? In your response, use the material placed on ilearn under the Assessment tab which explains the key elements to effective argument makingproposed by Aristotles Rhetorical Triangle Model.2. Do you think the authors of this article have developed convincing rhetoric in their writing? Why? In your answer justify your answer by citing examples from this article.3. Reflecting on this exercise, provide three SPECIFIC examples of how you intend to createcompelling rhetoric and strong argument in your group debate and report. Answers: Use of Alan Foxs Theory to Conceptualize Employment Relationship Work is central part of everyones life and the nature and governance of work determines the employment relationship. Different people have different perception of employment relationship and Alan Fox used a framework of theory to categorize employment relationship. By this means, he categorized employment relationship on the basis of Marxist, Unitarist and pluralist theory. Alans frame of reference is collection of values and ideas related to the interest of people in employment relationship (Ackers, 2014). Firstly employment relationship can be conceptualized by the Unitarist theory. According to Unitarism approach, people in employment initiate their job with the belief that work place conflict normally does not occur between manager and staffs. However, conflicts do arise and such unitarist believes that aberration in employment relationship occurs due to lack of coordination between the involved person. A Unitarist person believes that management and employees should have the common vision for achieving the objectives of the organization (Cullinane Dundon, 2014). Therefore, individual attitude, inappropriate recruitment practices and poor communication is regarded as the factor affecting employment relationship. In this context, employment relationship is improved by addressing the communication and personal issues of employees. On the contrary, the ideology of the pluralist is that they begin with the assumption that conflict in workplace is inevitable. They belief this because people from different interest group works in an organization and the complex nature of business organization may lead to issues due to different values and objectives of different employees. This frame of reference of Alan Fox is based on the assumption that conflict will always exist due to different source of authorities within the organization. Therefore, people with pluralist approach will always welcome conflict as it helps them to identify grievance of employees and explore innovative methods to improve the service in the organization (Martin et al., 2016). The frame of reference of Marxism is based on the concept of capitalism and its impact on employment relationship in organization. The concept of capitalism such as increase in investment but low wages for workers lead to inherent contradiction and employees are compelled to take action against the exploitation of the organization. Therefore, according to Marxist frame of reference, conflict in organization is a result of struggle between two competing social class and this factor influences employment relationship (Hyman, 2013). Application of Alan Foxs theory to Purpose Co The CEO of Purpose Co, Ms Brightidea is planning to revise it approach to workplace relationship and seeking advice to advising team of Human Resource company to determine why she should invest her time and resource in HR strategies. Based on Ms Brightideas comment, it can be said that she needs to invest her time in HR management to gain a competitive edge in the market (Armstrong Taylor, 2014). Human resource is the most valuable asset in the company and Alan Foxs frame of reference reveals that conflict in workplace is bound to happen under all circumstance. This conflict has the risk to hamper ideal employment relationship and it eventually influences the work flow organization. If organize fail to address the issues of employees, the employees may lack the motivation to work and they decide on quitting too. This situation may lead to loss of production and additional cost on recruitment for companies. Due to the above mentioned risk faced by organization, it is necessary for Ms Brightidea to develop ideal HR strategies. According to systems theory, work in organization is based on formal and informal rules and regulations and all employees should comply with it to maintain professionalism in work. Human resource management (HRM) will lead to development of competencies of staffs according to specific goal of the organization and it will bring better organization result in the long run. HR managers need to identify the correct approach to manage issues of staffs and method of management will determine it impact on organizational performance (Purce, 2014). As conflict and lack of communication between coworker is a risk for the organization, HRM can lead to the alignment of human resource to gain competitive advantage. The superior performance of top business companies has also been possible due to their unique skills of HRM. Therefore, to gain and sustain competitive advantage in t he market, CEO of Purpose Co can invest in aligning the skills of the employees according to the needs of organization and make them aware of behavior desired from them to achieve success in work. By this initiative, HR manager will ensure that all employees have the required knowledge and skills and willingness to be committed to the goals of the organization. It also involves planning strategies so as to motivate and engage employee wholeheartedly in the goals of the organization (Buller McEvoy, 2012). Hence, HRM will help Brightidea to gain competitive advantage and high performance for her company, Purpose Co. Reference Ackers, P. (2014). Rethinking the employment relationship: a neo-pluralist critique of British industrial relations orthodoxy.The International Journal of Human Resource Management,25(18), 2608-2625. Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. Buller, P. F., McEvoy, G. M. (2012). Strategy, human resource management and performance: Sharpening line of sight.Human resource management review,22(1), 43-56. Cullinane, N., Dundon, T. (2014). Unitarism and employer resistance to trade unionism.The International Journal of Human Resource Management,25(18), 2573-2590. Hyman, R. (2013). 4 Whatever happened to industrial sociology?(1).The international yearbook of organization studies., 84. Martin, G., Farndale, E., Paauwe, J., Stiles, P. G. (2016). Corporate governance and strategic human resource management: Four archetypes and proposals for a new approach to corporate sustainability.European Management Journal,34(1), 22-35. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67.

Friday, November 29, 2019

Galileo Galilei Essays (1288 words) - Galileo Affair,

Galileo Galilei Galileo Galilei (1564-1642) Galileo Galilei was born near Pisa, Italy, on February 15, 1564 (Drake). Galileo was the first child of Vincezio Galiei, a merchant and a musician (Jaki 289). In 1574, Galileo's family moved from Pisa to Florence, where Galileo started his formal education (Jaki 289). Seven years latter, in 1581, Galileo entered the University of Pisa as a medical student (Drake). In 1583, home on vacation from medical school, Galileo began to study mathematics and physical sciences (Jaki 289). A Family friend and professor at the Academy of Design, Ostilio Ricci, worked on translating some of Archimedes, which Galileo read and became interested in. This is where Galileo got his deep interest in Archimedes (Jaki 289). When returning to medical school, medical school became less appealing to Galileo, and his deep interests in Archimedes and mathematics drew him in, Galileo left without a degree in 1584 (Drake). Starting his studies, in 1585, in Aristotelian physics and cosmology, Galileo had to leave the University of Pisa before he got his degree, because of financial problems (Jaki 289). Going back to Florence, Galileo spent three unsuccessful years looking for a teaching position (Jaki 289). During this time Galileo was increasing his understanding of physics and mathematics. Also during this hard time Galileo wrote two discourses one about principles of balancing and the other about center of gravity of different solid objects (Jaki 289). These writings were circulated in manuscript form only, but they made Galileo well known in the scientific community. Galileo became renowned in 1588, when he gave a lecture at the Florentine Academy on the topography of Dante's Inferno, where he showed his extensive knowledge on mathematics and geometry (Jaki 289). In 1589, Galileo's rising reputation as a mathematician and natural philosopher (physicist), earned him a teaching spot at the University of Pisa (Jaki 289). Galileo spent three years at the University of Pisa. This move changed his concepts of physics in two ways. The first way was when he was at the university he was exposed to the writings of Fiovanni Battista Benedetti, which got his ideas from 14th century scientist Jean Buridan and Nicole Oresme at the University of Paris (Jaki 289). These writing made him break away from Aristotelian physics and start his own route through physical theories. The second part was when Galileo started teaching he argued and hated the fact that teachers had to wear academic robes while teaching. He would accept wearing ordinary clothes, but he rather that it would be the best to be naked (Jaki 289). In 1591, Galileo's father died and he had the burden to take care of his mother, brothers, and sisters (Jaki 289). Looking for a better position to support his family, Galileo found one in the University of Padua, part of the Venetian Republic (Jaki 289). There according to him he spent the happiest eighteen-years of his life (Jaki 289). ?He often visited Venice and made many influential friend, among them Giovanfrancesco Sagredo, whom he later immortalized in the Dialogue as the representative of judiciousness and good sense? (Jaki 289). In 1604, Galileo publicly declared that he was a believer of the famous astronomer Copernicus (Jaki 290). ?In three public lectures given in Venice, before an overflow audience, he argued that the new star which appeared earlier that year was major evidence in support of the doctrine of Copernicus. (Actually the new star merely proved that there was something seriously wrong with the Aristotelian doctrine of the heavens)? (Jaki 290). ?More important was the letter Galileo wrote that year to Father Paolo Sarpi, in which he stated that ?the distance covered in natural motion are proportional to the squares of time intervals, and there fore, the distances covered in equal time are as the odd numbers beginning from one? (Jaki 290). What he proposed was the law of free fall, later written as s = ? (gt2), where s is the distance, t is time, and g is the acceleration due to gravity at sea level (Jaki 290). In 1606, he published a small booklet, The Operations of the Geometrical and Military Compass (Jaki 290). He defended that he move to University of Padua and said it was because of personal

Monday, November 25, 2019

Terrain essays

Terrain essays Advantageous terrain was perhaps the most important factor in the Civil War battles. There are an incredible amount of factors involved in winning a battle which all revolve around the terrain and the position of the units in that terrain. Terrain can effect such things as troop morale, ease of command and strategic placement, profitable early views of the enemy troops, and of course methods of shielding. It has been proven many times throughout history that terrain can be the winning factor in a battle, even in cases where the winner was extremely outnumbered. One of the best utilizations of advantageous terrain, displayed especially during the Civil War, was having the high ground. The high ground enabled the soldiers to dig in and fortify a position with great efficiency. This came in handy especially if the soldiers on high ground were defending, but it also helped immensely when attacking. When defending, a soldier could easily set himself behind a tree or obstacle of some sort and act as a sniper. Longstreet explains it very well in The Killer Angels. He explains, Just put one man behind a tree. You can hardly see him from two hundred yards away, but he can see you. And shoot. And shoot again. How many men do you think it will take to get to that man behind a tree, in a ditch, defended by a cannon, if you have to cross an open field to get him? (Shaara 142) This defensive tactic would of course be best utilized when defending and having the beneficial terrain. Longstreet goes on to explain that it would probably take at l east three men to get to him and the man in the ditch would kill at least two. This method makes perfect sense but amazingly it was not a popular method of battle at the time (and especially prior to that time). He begins to mention that if the soldiers were instead attacking uphill, they were much more apt to lose. This is exactly what happened in the Little Roun...

Friday, November 22, 2019

Is Evolution True Essay Example | Topics and Well Written Essays - 250 words

Is Evolution True - Essay Example Individuals who have better survival characteristics will have greater chance of reproducing and pass on those characteristics to the off springs (Shubin, 2009). Comparative anatomy is the evidence that two different species of animals share similar anatomical similarities such as similar bone structures. For example, whales and hummingbirds have tetrapod skeletons that are inherited from a common ancestor. However, their bodies have changed and parts have been lost through natural selection. Another example that clearly demonstrates this is the similarities between crocodiles and alligators (Coyne, 2010). Comparative embryology is another concept supporting the theory of natural selection. All vertebrate embryos follow a similar developmental path because of their common ancestry. These embryos have a similar basic body plan due to the similar set of genes they exhibit. For example, the embryos of humans, fish, birds and rabbits look very similar during the early stages. In addition, they all have gill slits and two-chambered heart (Shubin, 2009). In conclusion, evolution by natural selection can still be exhibited in day to day life. For example, nowadays bacteria and viruses are constantly becoming resistant to antibiotics that would work effectively previously. Also, if two people get into a fight, the strongest is likely to win or whereby the strongest and fastest sperm cell usually fertilizes the ovum in

Wednesday, November 20, 2019

Final exam questions Essay Example | Topics and Well Written Essays - 1250 words

Final exam questions - Essay Example It will also help in delivering the right products to the right market. Demographics Segmenting a market for baby-ware can be challenging because the consumer is not the actual decision maker. In considering the demographics of such a market, it is essential to understand that the demographics of the parents will be necessary. In this case, the age and gender of the parents of the children who are the target market will be necessary to be considered. This will help in creating marketing campaigns which are directed towards specific groups of people (Wedel & Kamakura, 2000). Psychographic segmentation Psychographic segmentation is also important. This refers to the behaviour of the customers and the way in which these customers are likely to behave in relations to the product (Webster, 1995). Some customers are likely to be willing to pay a little more if the quality of the product is raised higher. Others are likely to buy more often while others may be more exposed to the fashion ap peal of the product. In developing a product for parents who want to buy fashionable clothing for their children, it will be necessary for the organisation to consider having fashionable products. Segmentation by occasions There are various occasions and seasons which may require various kinds of clothing for the occasions. For example, selling Christmas clothing may only be necessary during the Christmas season. Halloween attire may again need to be sold during the Halloween season. Question 2 Every product has to go through four main stages as follows; Introduction Introduction stage of a product is the time when the product has just been innovated and being introduced to the market. For an ice cream product at this stage, it would be necessary to have intensive market in order to make sure that as many consumers have managed to know the existence of the product. Active marketing such as advertising in the main media outlets will also help a lot in giving the product popularity (W ebster, 1995). Growth The growth stage is crucial because not only does it show that the product is improving, but also because the product at this time has started to make money, thus making it possible to retain it. At this stage, the important thing is to increase the visibility of the product in order to have access to a wider market. Maturity At this time, the product is always at its best and it making a lot of money. However, the product mow has faces two main risks. The first risk comes from the fact that this product has no more room for growth because the product has reached its peak. The second risk is the risk of imitation from new market entrants. At this point, the best thing would be to look for ways to re-innovate the product. Decline The last stage of a product is the decline stage and at this stage the product is dying out. At this stage, the product cannot be redeemed, and it is important to utilize it as a platform to introduce its successor (Ranchhod & Gurau, 20 07). Although the product is declining, it is still enjoying the fact that it is well known in the market. The best thing is to look at ways in which this product can be use to help the new product developed during stage three into the market. Question 3 In marketing, maintaining and strengthening customer relationship is always important. BMW has been one auto manufacturers who have managed to use modern marketing

Monday, November 18, 2019

The Epic of Gilgamesh (trans. Maureen Gallery Kovacs) Essay

The Epic of Gilgamesh (trans. Maureen Gallery Kovacs) - Essay Example King Gilgamesh is supposed to have lived around 2700 B.C. After the death of Gilgamesh stories of his great deeds were propagated through oral transmission. Though short episodes of these stories were written later, the first complete version of the epic was written in Akkadian, the extinct Semitic language of the Southern Mesopotamia. Later so many versions of the epic appeared in written form. The translation by Maureen Gallery Kovacs is from the â€Å"Standard† Akkadian â€Å"Edition.†. Originally written in 12 clay tablets in Cuneiform script, the translator chooses to eliminate tablet twelve, for the simple reason that it appears to be more a sequel to the first eleven tablets. Why it is an Epic? : Epic poems are long poems that celebrate the deeds of heroes of legendary Stature. Gilgamesh, the king of Uruk was two third God and one third human. â€Å"Gilgamesh is strong to perfection, son of august cow Rimat Ninsun; Gilgamesh is awesome to perfection.† (Epi c of Gilgamesh, Tablet 1; 35-36). The stories of legendary epic heroes happen long long ago, there by taking the listener/reader to a world of super reality and strange enchantment. Both the time and the space of the epics are, far too removed from our day today realities. The Epic of Gilgamesh is no different. ... xamples for these epic poetic patterns are Homer’s Odyssey, and Saint Valmiki’s Indian epic poem, Ramayana written in the ancient Indian language of Sanskrit. The second and third books of Ramayana deals with the going of King Rama into exile into the forest where he confronts the demon king Ravana who steals away the king’s wife Sita and he had to fight to get back his wife. Odyssey, as the very title of the epic indicates is the return journey of the King Odysseus ten years after the Trojan War which it self lasted for ten years. The Epic of Gilgamesh has two journeys – One from the forest and wild life into the civilization and the other a reverse journey from the evils of civilization to the wisdom of the wilderness. Both journeys are hazardous, full of challenges -- physical as well as from the forces of nature. Odysseus and Gilgamesh: Comparison between Odysseus and Gilgamesh, both heroes of ancient literature, is very interesting in that their appro aches to the challenges are different. Gilgamesh, one third God and the rest human used to be sadistic to his people. He oppressed the newly married women during their wedding nights. He challenged young men with games and tests of strength or exhausted them with forced labor. Unable to bear with these the people of the kingdom cry out to the Gods in the haven above, to rescue them from the sadistic attitudes and actions of their own king. The Gods responding to the plea of the people decide to create an equal to Gilgamesh so that he will get distracted from his sadistic attitudes and activities. This alter ego of Gilgamesh is Enkidu. He is a primitive man who has a very hairy body and is inhabited with animals in the forest. The first journey in â€Å"The Epic of Gilgamesh† is the journey of Enkidu from the

Saturday, November 16, 2019

Without Her by Dante Gabriel Rossetti

Without Her by Dante Gabriel Rossetti ‘Without Her’ Dante Gabriel Rossetti Formed in 1848, the Pre-Raphaelite Brotherhood consisted of a group of young artists who wished to throw off the conventions of the art establishment and found a new movement that took its inspiration from the more ‘primitive‘ art of the medieval and early Renaissance period. Dante Gabriel Rossetti was one of the founding members of the group and acted as an energising force to the other artists. Rossetti himself, though, was never exclusively devoted to painting. Dividing his time between painting and poetry, he was in part responsible for the group’s use of literary subjects and symbols in their work as well as for the printing of the group‘s short-lived literary journal, The Germ. A significant number of his poems were written to supplement painted subjects and his philosophical ideas about painting were also argued in his poems. Following the death of his wife, Elizabeth Siddal, many of his poems were preoccupied with love and death. It is believed that h is marital infidelities, together with his experience of falling in love with the wife of his friend, William Morris, led to feelings of guilt and remorse and influenced the pessimistic tone of his later poems (Wilmer, 1991, 7-21). Walter Pater (1889, 230) comments upon the ‘definiteness of sensible imagery’ and the ‘minute and definite’ attention to visual detail in Rossetti’s work and it is certainly the case that the symbolism of ‘Without Her’ is grounded in particular physical objects which are described with a painterly eye and with the typical Pre-Raphaelite attention to the detail of nature. Yet Rossetti is also concerned with the sound and rhythms of poetry. He translated Italian verse into English and his sonnet sequence, The House of Life, shows that influence, particularly in his use of Petrarch‘s model of the sonnet cycle. The sonnet ‘Without Her’ is written in the Petrarchan form, its fourteen lines of iambic pentameter arranged as an octet followed by a sestet. The rhyme scheme, abbaabba cddccd also follows this convention. However, within this framework, Rossetti frequently subverts the form, especially in irregular patterns of rhyt hm and stress, in order to convey the pressure of emotion. This irregularity of rhythm is present in the opening line, which breaks in the middle and then runs on to the second line. Rossetti rejects the normal iambic rhythm, beginning the line with the stressed word ‘What’ and ending with two stressed words ‘blank grey’. The second line has a similar pattern, varied in the middle, but again beginning with a stressed word, ‘There’ and ending with the double stress of ‘moon’s face’. To add greater emphasis, he makes use of alliteration in the hard g of ‘glass’ and ‘grey’ in the fist line and the assonance of ‘pool’ and ‘moon’, ‘there’ and ‘where‘ in the second. Straddling these two lines, the alliteration of ‘blank‘ and ‘blind‘ also echoes the consonant ‘l’ from ‘glass’ and ‘pool‘. The diction of these lines is deceptively simple, made up as it is of single-syllable words. However, these images work in a symbolic way, repeating images such as the mirror, the pool and the moon that have occurred elsewhere in The House of Life (for example, in XLI, ’Through Death to Love’ and in the ’Willowwood’ sequence, XLIX-LII). His lost lover is linked with the moon a conventional symbol of femininity and the mirror that had previously reflected her presence is now empty. In the second pair of lines, Rossetti continues this pattern of irregular stresses. Just as the despair of the first lines is emphasised by the double stress of ‘blank grey’, so the third line contains the phrase ‘tossed empty space’. The ‘s’ sound in ‘dress’ in taken up by ‘tossed’, ‘space’, ‘whence’ and ‘passed’ and the absence of the moon is reiterated. In the second quatrain, Rossetti subverts the expectation that he will create pairs of lines that break in the middle of the first and run on to the end of the second; instead, three consecutive lines are broken in the middle and run on to the next. Only the final line of this quatrain is a completed. In this greater metric irregularity, Rossetti shows a greater emotional agitation, especially in the exclamation ’Tears, ah me!’, followed by the triple stress of ’love’s good grace’, with its alliterative ‘g’ sounds adding weight to the feeling. Again, he uses alliteration for emphasis, especially when referring to the bed from which she is absent as ‘her pillowed place’, which picks up the ‘p’ sound from ‘paths’ and ‘appointed’ in the previous line. Whilst the octet uses four concrete instances from the outward physical world to represent the absence of the beloved, the sestet turns inward to the heart of the poet. With the question ’What of the heart without her?’, the poem becomes self-reflexive in its tone and these six lines also begin to have a more regular metrical rhythm. The overriding image is of the ’wayfarer’ who is ’weary’ and ’labouring’. The emptiness of his existence is thus emphasised by a more settled rhythm, which represents the dull despair of a lonely journey through life. Particularly effective are the final four lines, in which the diction is dominated by words such as ’barren’, ’chill’, ’steep’, ’weary’, ’darkness’ and ’labouring’. The repetition of the pair of words ’the long’ in the penultimate line shows that the poet regards his life as a series of te dious repetitions without his love. Furthermore, this repetition is taken up in the final line with the alliterative phrase ’doubled darkness’, where the cloud and the wood become oppressive to the poet, feeling as he does that his life consists of ’labouring’ up a steep hill. Throughout the sonnet, the phrase ’without her’ has recurred six times and so the final images of ’doubled darkness’ takes up this sense that the poet feels grief as a kind of constant repetition of emptiness and darkness which is reflected in the repetitions that he sees in the natural world around him. In the use of such visual imagery, Rossetti has thus written a sonnet where his painterly eye complements his poet’s ear to create a fusion of the two art forms to which he devoted his life. BIBLIOGRAPHY Primary sources Rossetti, Dante Gabriel, 1928. The House of Life: A Sonnet-Sequence, Paul Franklin Baum, ed., Cambridge: Harvard University Press. Rossetti, Dante Gabriel, ‘Without Her’ (with textual notes) accessed at http://www.rossettiarchive.org/docs/26-1871.raw.html Secondary Sources Pater, Walter, 1889. ‘Dante Gabriel Rossetti’, in Appreciations, with an Essay on Style, accessed at  http://www.rossettiarchive.org/docs/pr99.p32.rad.html Wilmer, Clive, 1991 ‘Introduction’, in Rossetti, Dante Gabriel, Selected Poems and Translations, Manchester: Carcanet.

Wednesday, November 13, 2019

Stanley Yelnat in Louis Sachar’s Holes :: Holes Essays

In Louis Sachar’s Holes, Stanley changes his perspective of life through fear, courage, and perseverance. Louis Sachar began Holes as a basic concept of the area which would later be called Camp Green Lake (Sachar). The story puts us into the streets of Stanley’s neighborhood and immediately into the action. We meet the young Stanley Yelnats, who is about to embark on an unexpected journey that takes him through the extremely painful and unforgettable Camp Green Lake where he is forced to fight for survival against the unbearable heat and all of the dangers lurking in the sandy pit of a camp. Stanley is a typical everyday kid that finds himself in the wrong place and the wrong time. Although he is a good kid that never seems to bother anyone, his family has an alleged history of being cursed. It ran in his family for centuries and it was only a matter of time before it caught up to him. After taking a pair of used sneakers that had been thrown down from a nearby overpass, Stanley finds himself sitting in a prison camp bus seat with nothing more than a toothbrush, toothpaste, and some writing utensils waiting on the unknown. He can’t get much passed the guards on the bus despite his good behavior, they only ignore him or bash at him to be quiet. The bus ride is long and painfully boring as they travel further and further into the desert heat. Eventually the bus slows down and the patrolling guard tells Yelnats that this is his stop. Stanley steps right from the bus onto the grounds of what used to be a camp for young adults called Camp Green Lake. Now it is a fiery oasis filed with holes. The biggest mystery behind Camp Green was why that the once wonderful lake and campgrounds were nothing more than sand and rocks in a desert now (Sutton). Stanley is then introduced to the camp warden, a mean and vicious woman with no sympathy for any human that walks the gro unds of the camp. Stanley is walked around the camp to his new living quarters where he meets Zero. They soon become best friends and Stanley finds himself at peace with the camp. It doesn’t take long for the warden to ruin that, however, as she walks in and takes Stanley to see what must be done for the duration of the time he is at the camp.

Monday, November 11, 2019

Impact of Computers in Todays Society

Computer, as the term is most commonly used, refers to the digital computer, an electronic device that makes lengthy or complicated calculations at high speeds and (except for certain small models) is also able to make decisions based on logic. A less common type of computer is the analog computer. A digital computer forms the core of a data processing system. Data processing is, basically, the organization of information into a useful form by such processes as comparing, selecting, and arranging. A very simple example of data processing is alphabetizing a list of names. Electronic data processing, or EDP, is data processing performed by a computer. Computers vary greatly in the speed at which they can perform calculations and in their ability to handle complicated tasks. Computers also vary greatly in size—from arrays of equipment occupying a large room to a slice of silicon smaller than a postage stamp. In general, small computers are referred to as microcomputers; large computers, as mainframes; and computers of intermediate size, as minicomputers. General-purpose microcomputers are commonly called personal computers. The computer ranks as one of the major technological developments of the 20th century. Beginning about 1950, it took the computer less than two decades to revolutionize the methods of business, industry, and government; to greatly advance work in the sciences; and to find wide application in such diverse fields as accounting, education, medicine, and publishing. Today, the computer industry—which includes the manufacturing of computers, the designing and marketing of computer programs, and the providing of computer-related services—is among the most important in the world. History Early forerunners of the computer were the abacus, developed in the ancient times in the Far East, and an adding machine invented in 1641 by Blaise Pascal of France. The principle of the punched card was developed about 1801 by Joseph Marie Jacquard, also of France. His cards were used to control the pattern produced in textiles by a loom. All of the basic principles of the modern digital computer—input and output devices, storage and arithmetic units, and the sequencing of instructions—were conceived in the 1820’s and 1830’s by Charles Babbage, an English mathematician. He completed a small computer, called a difference engine, in 1822. It consisted primarily of gears and levers and was similar to a modern mechanical desk calculator. Impact and use of computers A computer is a high-speed mathematician, file clerk, and a typist. It can perform many thousands of times more rapidly than human without error. Its many uses grow out of these characteristics. Computers are used in business to do many routine and time-consuming jobs, such as handling billing, payrolls, and inventory. Computers can be used in making forecasts of future sales figures or economic conditions. In many organizations, computers are used as word processors, simplifying the production of reports, letters, and other documents. Some organizations routinely transmit memos and other messages by means of computer linkups, a form of communication known as electronic mail. Reporters, salespeople, and other workers can produce their written work on portable computers and then transmit the work to an office via telephone lines. In the school, computers are used in many classrooms to assist teachers in instructing students. Computers are used in a variety of ways, from supplying simple drills to providing complex simulations of such processes as conducting a scientific experiments or managing a large company. In such sciences as physics, chemistry, and psychology, computers are used to monitor experiments and organize the results so that they can be interpreted more easily. In astronomy, computers perform the complicated alculations necessary for determining the orbits and relative positions of various heavenly bodies. In engineering, computers are used to help produce and evaluate the design of new products. Another use of computers is to control industrial processes. This form of control, a type of automation, has been applied to such processes as machining, oil refining, and the manufacture of chemicals. Another industrial use is to control robots used in assembly operations. Computers are essential for a variety of functions performed by government agencies. For example, computers are used by the National Weather Services for analyzing large amounts of weather data to make weather forecasts; by the Federal Aviation Administration for operating the complex equipment needed to direct air traffic; by the Internal Revenue Service for handling tax records; by the Census Bureau for compiling statistical data on the country’s population; and by the military for communication, defense, and weapons systems. In the home, computers are used for a number of purposes. A popular used of home computers is for playing video games. They are also used to gain access by telephone hook-up to networks providing a variety of information and communication services. In some homes, computers are used for word processing and for maintaining household records. It is also known to surf the web and collect various information off of the internet. Many people work off of a computer for a living. A computer can perform a virtually unlimited number of calculations, one after another, without further action on the part of the person using it. It is this ability that sets a computer apart from an ordinary calculating machine, which requires control by a human operator for each calculation. Although the computer itself deals only with numbers, it can work with information that was not originally in numerical form if that information lends itself to mathematical and logical analysis. It does so by first converting the information into numbers; it then performs calculations with the numbers and converts the result into a usable form. Although computer does not think, it does make decisions. Each decision is based on a logical pattern previously stored—by a human being—in the computer. It makes a decision by following instructions such as â€Å"If the number you are reading is 10 or less, proceed to the next step. If it is greater than 10, skip the next step. † In making decisions, the computer uses the same processes as those described in the article LOGIC.

Saturday, November 9, 2019

Buddhism In Countries

Buddhism is one of the most followed religions in the world. It ushered in Northeastern India in the late 500 B. C. as a monastic movement against the orthodox caste oriented Indian society. The world wide range of followers alters from 150 to 350 millions. Siddhartha Gautama founded this religion. Being a prince he lead a life of ample luxury and comfort. But no sooner did he realize the emptiness of his life; he renounced his pompous and pampered lifestyle and opted to embark on a journey to the ultimate destination to seek truth, enlightenment, and cycle of rebirths.Glenn Wallis cites a light philosophical insight on the teachings and idioms of Buddhism. A selected assimilation of 16 essential discourses extracted from more than 5000 Pali suttas of Buddhism. Wallis provides an illuminating insight analyzing in details the text containing Mahasattipatthana Sutta, Anapanasati Sutta, Sakunagghi Sutta, Culamalukya Sutta, Tevijja Sutta, Sabba Sutta, Kesamutti Sutta, Phenapindupama Sutt a, Anattalakkhana Sutta, Bhara Sutta, Dhammacakkappavattana Sutta, Gotama Sutta, Parayana Sutta, Nibbuta Sutta, Sankhatalakkhana Sutta, and Asankhatalakkhana Sutta.This compilation is a useful text and a valuable source book citing the selected fundamental suttas elaborately versed with an eloquent introduction and fairly understandable notes. Glenn’s accessible translation of the Buddha’s doctrines to his followers had given an opportunity to the twenty-first century readers in the modern west to take lessons of life from the great teacher. The enlightened Buddha is a figure vastly acclaimed throughout Asia since millenniums for his great wisdom that enlightened mass illuminating the path to a meaningful life of satisfaction.Today, in the west his teachings are intensely adapted by adherents, psychologists, philosophers and physicists who find his doctrines on human situation lucidly descriptive and his recommended practice of meditation to be implemented in awakening to a situation with transparency and calm temperament. Buddha, the mythical figure is not an answer to a suffering seeker of relief; the optimum answer lays in the preached teachings of Siddhartha Gautama- an ordinary person who rose to be a great spiritual teacher. Buddhism emerged in crisis.Siddhartha Gautama, the royal youth one day started finding the worldly pleasures useless and threatening. His life started walking towards a destination to find a significant answer to the perturbed life of human race. On his path towards enlightenment he claims to have discovered a noticeable aspect which was capable of dealing with Life’s problems. The Pali cannon contain two classical sutras which supports this discovery. The sutras are – â€Å"Quenched† and â€Å"Destination†. Glenn summarized sixteen suttas from the five thousand Pali dialects.The two most popular discourses of Pali Cannon from the Theravada Buddhism are the Satipatthana Sutta and the Mahasatt ipatthana sutta. This sutta is accepted and provides a potential practice to â€Å"mindfulness†. Buddha defines this Sutta in four parts for establishing mindfulness (Sattipatthana): body, sensations (or feelings), mind (or consciousness) and mental contents: Kaya (body): ? Breathing ? Postures (Walking, Standing, Sitting, Lying Down) ? Clarity of understanding ? Thoughtful approach towards repulsiveness of the Body ? Thoughtfulness over Material Elements ? Cemetery meditationsFeelings (sensations): †¢ Satisfactory or unsatisfactory or feelings of neutrality. †¢ Materialistic or spiritual feelings Chitta (Mind/Consciousness) ? Passionate desire(saragam) or non passionate (vitaragam) ? Hatred or aversion(sadosam) or without hatred (vitadosam) ? False self belief (samoham) or not delusive (vitamoham) ? Contracted (sankhittam) or dispersed (vikkhittam) ? Nobility (mahaggatam) or without nobility (amahaggatam) ? Outstanding (sa-uttaram) or unsurpassed (anuttaram) ? disc reet (samahitam) or indiscreet (asamahitam) ? released (vimuttam) or unreleased (avimuttam)(Dhamma) Mental Contents ? The five obstructions ? The Aggregates (skandha) of clinging (upadana). ? The Sense-Bases (Atayana) and their Fetters. ? The seven factors of Enlightenment. ? The four noble Truths. The Anapanasati Sutta (Breath – mindfulness) illustrates the detailed instructions of the Buddha on the practice of using breadth (anapana) as a focus of mindfulness (sati) meditation. The discourse leads to a sixteen step procedure to develop mental concentration. The destination is to forge to be insightful and understandable regarding the Four Foundations of Mindfulness (Satipahana), the Seven Factors of Awakening (Bojjhangas), and finally Nibbana. The Anapanasati Sutta is an acclaimed text in Theravada Buddhism. Theravada Pali Cannon represents this as the 118th discourse in the Majjhima Nikaya. Buddha defines mindfulness of the breath to be developed and repeatedly practiced t o receive fruitful benefits in life leading to clarity of vision and deliverance. The path to be traced to reach this destination follows: †¢ Excelling in Breath mindfulness (Pali: anapanasati) aids to the perfection of the four Foundations of Mindfulness (satipatthana).†¢ The perfection of the Seven Factors of Enlightenment (Bojjhanga) is the result of developing The Four Foundations of Mindfulness. †¢ Development in The Seven Foundations of Enlightenment aids to clarity vision and deliverance. According to Jataka, the Sakunagghi sutta relates a story which goes on like this: The Bodhisattva once reincarnated as a quail and was snatched one day by a falcon. Its then that the quail lamented on not being in the feeding ground of his own people, he felt his suffering was due to his diversion from his fellow beings.The proud falcon let the Quail go saying that he is capable of seizing him from any situation or place. The quail grabbed the opportunity and fled back and pe rched on an immense lump of earth and challenged the Falcon. The falcon took an attempt to swoop down to get hold of the quail, but dashed to pieces against the clod as the Quail efficiently took a sharp turn over. Sakunagghi Sutta is the name given in the Uddana of the Samayutta. It is the introductory Jataka of the Sutta. A monk must be attached spiritually to his own pasture ground, his own possession, his native beat (pettikavisaya) – e.g. the four Satipattanas. Lust is the result of getting incited through passion fraught of objects, sounds etc. Jataka was related through the preaching of the Sakunovada Sutta. Culamalukya Sutta was delivered at Savatthi to the Bhikkhu Malukya. One afternoon the vulnerable Bhikkhu Malukya interrupted Buddha’s meditation to clarify his queries regarding the popular classical questions: How eternal is the universe, how similar is the soul and the body, is soul and body are different from one another, whether life ends after death or it still exists and so on.The blessed one, Buddha patiently replied and explained that these views do not regulate the practice of holy life. No matter what notion one creates its evident that there will be birth, ageing, decay, death, sorrow, lamentation, pain, grief and distress. Buddha made it clear that he teaches only about Dukkha- its cause, cessation and the way leading to its cessation. He assured Malukya to show the path of ultimate realization of truth. Tevijja Sutta is compiled as the thirteenth Sutta of the Digha Nikaya. This doctrine was preached to Vasettha and Bharadvaja when they visited the blessed one at Manasakata.The Buddha through detailed conversation educates them about the futility of the long procured notion that merely attaining knowledge of the three Vedas can be a leading channel to reunite with Brahma. Such union can be attained only by practicing the four Brahma-Viharas. When Buddha was on a tour through the kingdom of Kosala, two Brahmin youths had the privilege to meet him. They requested Buddha to settle their dispute as to how they could attain the path leading to companionship with the eternal Brahma. Each of them cultivated their own notion to be true, as shown by their own master.Buddha explained that none of their masters had happened to see Brahma, so they are blindfolded to precede the ever traced path of the unknown. He further helped them derive the true path that actually led to the Brahma realm, i. e. the path that kindled morality and concentration, and development of loving-kindness, compassion, sympathetic joy and equanimity for all sentient beings. According to the Sabbasava Sutta the blessed one put forward his message for the monks saying, fermentation ends when one knows and sees, but it is not relevant to one who does not know and does not see.This knowledge and sight is related to appropriate attention and inappropriate attention. A monk’s inappropriate attention arise unaccomplished fermentation, and arisen fermentation increases. But appropriate attention doesn’t leave space for unaccomplished fermentation to arise and abandon the arisen fermentation. This sutta proposes a process of eradication of few taints: strong desire tamed for acquiring sensual pleasure, desire for being and ignorance. These taints are eventually nurtured along with incorrect attentiveness causing defilements.Such defilement can be regulated through the seven method path of optimistic attribute: Observing or Seeing, Restraining, Using, Enduring, Avoiding, Removing and Developing. So says the Blessed one, â€Å"When you know for yourselves, ‘These things are wholesome; these things are blameless; these things are praised by the wise; these things, if undertaken and practiced, lead to welfare and happiness,’ then you should engage in them†. – Buddha Kesamutti Sutta is a well known discourse to the Kalamas is often related as the Buddha’s charter for Freedom of enqu iry.It can be found in the Book of threes in the gradual Sayings. Kesamutta was a business town of the Kalamas. This being an important part of the entire discourse, begins with Kalamas desirous to clarify how relevant are the doctrines that they have been hearing from various teachers. They wanted to know the truth as every teacher appreciates their own opinions and disparages the view point of others. Buddha clears their views by asking them to experiment every teaching and then imply them in their own life.But that doesn’t mean one should defy all teachings and prove to be a cynical materialist. This attitude would rather soar up unnecessary self esteem and reverse their urge to investigate any further. To conclude it states how an admirable disciple abides to defy covetousness, ill-will, and confusion, with an expanded morality nurturing love, kindness, compassion, sympathy, joy, and equanimity. This enriches his bliss and gears his happiness till eternity. To sum up, he is self assured and content.The Phenapindupama Sutta speaks about Rupa which is frothy in nature due to its instability, impermanency, and constantly rising and diminishing attribute. Hence it is not self, rather unrealistic. Vedana is truly comparable to an air bubble which is always unsustainable. Our life values various sensations similar to bubbles, vanishing in no time, impermanent, untrustworthy, the nature of Anicca, dukhha and anatta. Perception of sense apprehends whatever it visualizes, hears, smells, tastes, touches or knows are nothing but a mirage.Consideration of samana as a being, the gender difference is but a mere illusion like a mirage. Practically it is merely a phenomenon of incessant emerging and diminishing. Sankara, volitional activities, are similar to plantain trunks. Layers of fibrous materials constitute to form the plantain trunk without any substantial, solid inner core. Shankara is just like the plantain trunk without any inner substance. Consciousness has similarity with conjuror’s trick. It emerges and vanishes within no time. Consciousness arises devoid of ones desire, but as per condition of its own cause and circumstances.The Anattalakkhana Sutta (Pali, â€Å"not- self Characteristic Discourse†), also popular as the Pancavaggiya Sutta (Pali, â€Å"Group of Five Ascetics†), is considered to be the second discourse delivered by the Blessed Buddha. In this discourse Buddha dealt with the physical and mental human constituents and surfaces that they both are impermanent. (anicca), subject to suffering ( dukkha) and thus unfit for identification with the ‘self’ the soul (atta). The pali canon contains Anattalakkhana Sutta in the Samuyatta Nikaya (â€Å"Connected Collection†).This discourse happens to be a part of the Buddhist monastic code (Vinaya). The Bhara sutta can be illustrated as; human body being one of the Khandhas bears a heavy burden. Desire to serve it persists on carrying the h eavy burden. We are carrying the burden even when we feed or clothe ourselves. We are just mere servants to the wholesome matter (rupakkhandha). Along with the food and clothing we are responsible of maintaining the physical and psychological stability and scatter happiness. This service is towards the aggregate of feelings and sentiments ( vedanakkhandha).We are also liable to cater to the bodies hearing and visual needs and the wellness. Consciousness deals these concerns. Hence we are ultimately a servant to the aggregate of consciousness (vinnanakkhandha). The violation of activities (sankharakkhandha) and our temperament to do the unlawful to satisfy our desires also constitute to our burden. We also tend to bear the burden of aggregate perception (sannakkhandha) as this sense of human beings which train their faculties of mind and brain to retain knowledge and make it capable of realizing what is good and what is evil.Our desires on being good if satisfied finds tempted toward s evil and after committing a mistake we repent and unknowingly the burden adds on. Hence, Buddha declared the five aggregates of clinging (Upadanakkhandha) as a heavy burden. Dhammacakkappavattana Sutta is the first discourse that he delivered soon after attaining Enlightenment. He illustrated this Sutta to the group of five monks who accompanied him while practicing austerities in the forest for long years. This discourse contains significant teachings of the Four Noble Truths and the Noble Eightfold Path.Hearing to this discourse, his disciple monk Kondanna attained the first stage of Enlightenment, hence giving rise to Ariya Sangha (Noble Sangha). This discourse is better known as the Dhammachakka Sutta or the Wheel of Dhamma discourse. The Gotama Sutta is an elaborate description that Buddha delivers to his disciples, reveals the path he traversed to attain the ultimate Enlightenment. He had some thoughts disturbing him throughout and he wanted an apparent release from death de cay and suffering that human race had been tolerating since long.Through Paryana Sutta Buddha teaches Goal, the ultimate destination and the path to be followed to attain it. It was so called because it leads to Nibbana (Nibbanasankhatam Param Ayanto Parayana Ti Laddhavoharam Dhammam). Nibbuta Sutta derives from human character of leading life noticeably beyond limit and quenching the desires he had nurtured whole life. It is the extraction of all the sacrifices a person does to achieve the ultimate goal. Nibbuta is the coolness which is derived by quenching of defilement, either by himself or by someone else.As this thirst is quenched only coolness persists. Sankhatalakkhana Sutta demonstrates how a person fabricates his wishes in life on not having achieved naturally. How he makes amends to illuminate his life and forget the failures. Where as Asankhatalakkana sutta displays a satisfactory life contended with whatever is provided naturally and does not keep his soul in disguise bu t demonstrate the true atma. Buddhism, a philosophical religion encompasses a variety of traditions beliefs and practices mainly based on the doctrines and preaching of Lord Buddha (the awakened one).The Blessed one resided in North eastern Indian subcontinent between the 6th and the 4th century B. C. he is considered to be an awakened teacher who shared his insight with his disciples to aid sentient beings end suffering (Dukkha) and achieve Nirvana. The religion is divided into two branches, The Theravada and The Mahayana. Both branches are found throughout the world. It is considered to be the world’s fourth largest religion with near about 500 million followers. In spite of being a royal character Siddhartha Gautama left behind the worldly pleasures to find a path that leads to an end to human sufferings.He attained his Enlightenment demolishing the fetters of his mind, under a Boddhi tree in Boddh Gaya, India. Through his doctrines (popularly known as Suttas) preached the reality of life through his Eight fold Paths and The Four Noble Paths. Buddha was an epitome of spirituality. Glenn Wallis had highlighted a descriptive insight of the sixteen Suttas which are always relevant to aid human life and inspire them to strive to end suffering. Glenn’s keen eye for the details is highly appreciable both for the resource and quality it resembles.

Wednesday, November 6, 2019

Thoughts on Christmas Eve

Thoughts on Christmas Eve Free Online Research Papers Wow, it’s another Christmas Eve, but this time, it’s the one of the year 2010. It’s a beautiful evening and I was feeling inspired to just leave every single thing that I was doing to come write this down. It’s coming straight from the heart. As I walked around my home, a few days ago, I realized that this Christmas season isn’t as much fun as the others have been. At first, I thought that it was just me and everyone in my home who wasn’t in the Christmas spirit, but the other day, I decided to go out and I realized that I wasn’t the only one with the feeling, the city also wasn’t alive as it ought to be, I kept wondering what is going on? Is it the economy or what? Then, this blessed Christmas Eve, I started doing what I know how to do best, fantasizing and recollecting. I began to fantasize about a perfect Christmas holiday, how perfect everything ought to be and when I was done with that, I started to recollect all the great but not perfect past Christmas holidays that I’ve had and the fun that came with it. But as I was in this crazy state of mind, something dawned on me and it was that I should enjoy the moment before it passed me by. Then, all of a sudden I stopped and I got myself back to reality, back to the present. I stopped complaining about how boring this Christmas season has been. I realized that even if I might not be having as much fun as I wanted, there’s much to be grateful for. Just the other day, I got sad news about the passing away of someone whom I used to know. I began to realize how this gift of life we take so much for granted could be easily taken away. Now, I’m in my bedroom just typing and thinking alongside. Normally, since this is Christmas Eve, I would be outside looking at the stars, making and receiving phone calls, sending and receiving text messages, or watching a movie with my family and probably making preparations for tomorrow, Christmas day. But I’m compelled to just sit back and take a break from my normal routine and thank God for the year so far. It’s been such a great year; I had the best time in school, spiritually, academically, and socially. My family also has been so blessed by God in many ways and I have the best friends anyone could ever ask for, so why complain. So now, I’ve decided to enjoy the present and thank God for everything he has done for me. I’m surrounded by the best people in the world and I ought not to complain about how boring things are, I’ve to make things as much fun as I want them to be. I have decided to give as much love as I can possibly give, God gives us little chances everyday to show kindness to people, so why not use the opportunities you have to put laughter into the hearts of others and you’ll realize that you too will definitely laugh and have a smile on your face. So, all I’ve been trying to say is don’t keep thinking about how things can get better, make things better, be thankful for everything, both the good and the bad because you know when there’s life, there’s definitely hope. Above, let’s all try and learn the lesson of living in the present and also taking time to enjoy the moment because it’s all we’ve got for now. Merry Christmas, everyone, enjoy the holidays. Research Papers on Thoughts on Christmas EveLifes What IfsThe Spring and AutumnPersonal Experience with Teen Pregnancy19 Century Society: A Deeply Divided EraHip-Hop is ArtStandardized TestingThe Hockey GameEffects of Television Violence on ChildrenWhere Wild and West MeetCapital Punishment

Monday, November 4, 2019

Ambition Essay Example | Topics and Well Written Essays - 500 words - 1

Ambition - Essay Example (Brim, pp. 11-12) The word ambition is often referred as aspiration and pretension, which relates it with the possibility of a higher authority influencing the individual to have a similar ambition in his life. Such practice has been very usual nowadays, as business tycoons inspire young business individuals to have ambition to be like them. On the other hand, high scope of electrical engineering motivates students to acquire an ambition to get a bachelor science degree in the similar field. Every individual is diverse in terms of thinking, and therefore, different ambitions can be seen in minds of people that work day and night to fulfill their ambitions. In other words, ambitions can be different; however, every ambition allows the individual to seek a level of advancement and improvement in his life. It is very important that a higher level of advancement should be sought by the individuals, in order to live a meaningful life. Moreover, humans are created in such a way that they require some level of desire for improvement, and therefore, ambition plays a significant role in the continuation of human lives. In a logical point of view, it is very important that an individual should desire for an advanced level. For instance, it has been observed that people with no ambition results in nothing but a machine that works when switches on and does not, when switched off. In other words, it is very imperative that daily life of individuals should be equipped with ambition, motivation, or aspiration, or else, there would be no use of intellect or other human capabilities. Thus, it is very imperative that the term ambition should be taken into logical consideration rather than just empirical manner, as human lives are based more on systematic and logical factors. Now, the paper will try to discuss some other perspectives that may support the earlier discussed definition of ambition. Ambition is often referred as motivation and aspiration, some

Saturday, November 2, 2019

Personal Statement for Admission to UCSD Example | Topics and Well Written Essays - 1000 words

For Admission to UCSD - Personal Statement Example I did not have the usual experiences that children have. I never asked my mom to buy anything special for me because I knew how hard she was working just to put food on the table. During middle school, when my mom gave me lunch money each day, I chose not to buy anything. In fact, when I came home, I put the money back into her purse without her knowing about it. When I was 14 year-old, I found my first job doing construction work. As soon as I finished school, I grabbed a quick bite to eat and went straight to my job; I wouldn’t get home until 11 p.m. While I was there, I mopped, painted, and operated jackhammers and drills to break up concrete. The job was physically hard; at times I was left with dry blood around my finger nails. Moreover, my feet hurt so bad due to the cheap shoes I was wearing, but I did not let my mom notice how difficult life was for me. I did not give up on my schoolwork because school was incredibly important to me. The reason is that I wanted somethi ng better for my family! I did not want my would-be kids to experience what I did. However, attaining an education in Baghdad was difficult due to the limited resources we had; there were no internships, field trips, labs, technology, or anything like that. To make it even worse, the standard of education deteriorated after the war because everyone was scared to go to school; even the teachers did not care about their students. I had no choice but to come to the United States to seek for a better future. When I was 16, I heard about the UN refugee agency. I applied right away and explained that I wanted a better future. As soon as I realized that I might be coming to the United States, I began improving my English skills; I started working twice as hard in school. A couple of years after I made an application to the UN refugee agency, I was accepted and received a flight appointment. I first came to the U.S. in 2009. In two months after I arrived I got my first job where I was event ually promoted to the position of manager. After this, I was able to buy my first car and put some money aside for my savings. The reason why I am writing this personal statement to apply to UCSD is because I want to accomplish the dream that I have always wanted for myself and my family. Coming to the U.S. was the proudest moment in my life; it helped give me a different perspective on things. Furthermore, it made me see how important education is. I now have confidence in myself and I realize that I can do anything in this world: there is nothing that I cannot achieve. What is your intended major? Discuss how your interest in the subject developed and describe any experience you have had in the field - such as volunteer work, internships and employment, participation in student organizations and activities - and what you have gained from your involvement. Ever since I was a small child wandering around aimlessly at the clinic of our neighborhood dentist, I found myself constantly gazing at the anatomical diagram of the human body that hung on the front door. This was the same diagram that all the other kids were scared to look at. All that blood, flesh, and bones did not intimidate me; it actually perked up my interest. I have always been extremely fascinated by the human body and how it functions. After the war began in Baghdad in 2003, there were a couple of explosions in the neighborhood next to my family. These

Thursday, October 31, 2019

Advanced entrepreneurship - legal and financial decisions Essay

Advanced entrepreneurship - legal and financial decisions - Essay Example Every year thousands of immigrants arrive in New York.The immigrants come with promising talent and academics,high hopes of living the American dream.Along with this,the natural increase in the population of a city resulted in a population growth rate of 5% The inhabitable land definitely does not increase with the same rate and this result into densification of population in the city centers. The two – bed room apartment, with all the traditional bulky furniture, that can be bought in no less than $500,000 can hardly accommodate a family of four, let alone allow them a comfortable living. Hence a problem exists and with it comes new opportunities to do business. The Industry: This business idea is related to furniture industry. A new product called ‘Space Saving Furniture’ is presented to Triangle Solutions as a prospective business opportunity in New York City, Manhattan and similar densely populated metropolitan areas. The art of furniture design combined with the latest technology in engineering yields a broad range of multi-purpose furniture products. The new designs are more comfortable, occupy lesser space, and can be easily modified to fit different needs throughout the day. The catalog of product includes a study table that turns into a two tier beds for kids at night, a superb sofa set that turns in to a double – bed when needed, a shelf that can be disassembled to give four small chairs if required and so on. The list includes a whole range of easy to operate furniture products that can fit into offices, bed rooms, kitchens, bathrooms, study rooms etc. and can serve at least two, if not more, functions at a time. Market Size: There are at least 2.14 million apartments in New York City alone according to a survey conducted in 2008 (DiNapoli, 2009, p. 1). Most of the residents of these apartments suffer with the problems of low accommodation. Compared with the real estate prices and monthly rents, space saving furniture is a financially feasible option for the apartment dwellers to increase their accommodation. Hence it is estimated that the product will be extremely popular with the majority of the population. Competition exists in this market as well. There are a few companies such as Resource Furniture which are already marketing the product. However, we believe that a strong marketing campaign can certainly attract the so far untapped customer base. Team Requirements: The team for this business must consist of following experts. Interior Decorator: To design the aesthetics of the furniture Product and Industrial Design Engineer: For general product design Mechanical Engineer: For material selection, load calculations and hydraulic system design etc. Marketing Manager: For devising marketing and sales strategy and its implementation Director Operations: To manage the production, inventory and general operations. Finance Officer: To manage finances. Scalability of the Product: The product is scalable over a good range of production and sales volume. Looking at the costs break down, we can observe that the product has very high initial, fixed costs and comparatively low variable cost. The initial cost includes the cost of equipments and machinery required for production and the design expenses. The variable costs include the materials, marketing and energy bills. Hence increasing the production and hence the sales volume will result in lesser payback time and greater profits. On the contrary, if low sales are forecasted for a particular product, then the costs can be reduced by using simpler production machinery instead of highly specialized machinery for each product. This machinery will have low initial and running cost but has more production time. Financials: The business can be started by establishing an office / display center at Furniture Market in New York. A small manufacturing facility will be set up close to the display center. The initial capital required for it is $2 5,000. All the

Tuesday, October 29, 2019

Mexico Country Report Essay Example for Free

Mexico Country Report Essay The measures of economic development in Mexico include per capita GDP of about 9,000 dollars. Mexico has a population of about 110 million people. It has a relatively well developed infrastructure and communication systems. Adult literacy is about 94% for the males whereas 91% for the females. Most of the labor force is concentrated in the agricultural sector (4%), industries (26%) and service industry (70%). The life expectancy in Mexico is about 75. 19% at birth. This encompasses all the races and sexes (Kohler and Tausch, 2002) Dependency theory versus modernization theory Dependency theory describes poverty as a consequence of the manner in which a country is integrated into a system rather than lack of integration. Mexico is mainly involved with other developed countries in terms of exports and the imports as the main economic activities. On the other hand, the developed countries are rarely involved in such activities with the developing countries. They are mainly involved with other countries that are well developed as well as internal trade. This consequently leads to less bargaining power in the world market (Kohler and Tausch, 2002) Religion and politics There has been considerable shift as far as religion is concerned. This also involves the relationship between the church and the state. Mexico is primarily a Roman Catholic nation though there has been continuous expansion of other evangelical churches. Despite the several constitutional bans imposed on the churches, they have continued to involve themselves in political issues. The Catholic Church, for example, has continued to involve itself in sensitive issues which concern the public. Mexico is now a multireligious nation since other evangelical churches have continued to grow in numbers. This can be attributed to the recruitment efforts in the earlier years (in the 1980s and 1990s). There are a number of protestant churches in Mexico today such as Seventh Day Adventist, Assemblies of God and the Mormons. The growth was greatly reported mainly in the south eastern part of Mexico. These areas include Chiapas, Campeche, Quintana Roo and other States in Mexico (Nesvig, 2006). The church state relations in Mexico have been reported to be one of the main causes of confrontations in Mexico. The Catholic Church has continued to play multiple roles in this nation. The government’s effort to curtail this influence has not been very successful. The catholic involvement in several areas (such as charities and institutions) and their rising numbers was seen as a threat to the government. The church’s involvement in politics is currently seen as a move to express their democratic rights and fight for the rights of the citizens. Their aim is to fight for good governance and correct the State. Currently, the relationship between the church and the state is a realistic one. This is due to the abolishment of most restrictions that had been imposed in the past (Camp, 2007). Ethnic-cultural divisions There are several indigenous groups found in Mexico. They belong to different ethnic groups and political affiliations. It is worth noting that the Indians are not just one group but comprise several ethnicities with a common background (historical and the cultural backgrounds). There are several cultural subdivisions in Mexico. One of the main subdivisions identifies the central, south eastern, northern and south Mexico. The northern part of Mexico which had been sparsely populated for a long time is now occupied by a small group of indigenous people. It is referred to as the frontier culture and it has a sparse population. The central and western part of Mexico has dense population. There are a number of indigenous populations in the central parts, coastal plains and the sierras. The culture in Mexico is a diverse one made up of different kinds of identities (Camp, 2007). Women and development It is reported that women participation in economic issues has greatly increased compared to the past. Most women are also involved in other activities in the nation and are paid better wages compared to the past. Despite the fact that men are the main persons in politics, women have also begun to be involved. This has been seen in the leadership roles in certain political parties in Mexico. On the other hand, women have also been involved in other social organizations and movements. Despite the fact that the law clearly advocates for equality between women and men, there is still differences between the two. This can be seen in the types of privileges and their authority. Women are mostly involved in religious issues in Mexico (Roberts and McBee, 2008) Agrarian reform and the politics of rural change The agrarian reforms in Mexico have been one of the main accomplishments in Mexico though it was not an easy task. It is reported that most people had small plots of lands which were not enough to meet their needs. Most of these people were the campesinos. However, most of the privately owned lands were taken and redistributed. The ejido or community plots were the mode of redistribution of the lands. In this arrangement, the government was petitioned by the citizens to seize most of the privately owned properties. The land was owned by the state but every person was free to farm. This was done either individually or as a group but the land could not be sold by the Ejidatarios. They were also compelled to continue using the lands or else the right of use is withdrawn. Every person had the right to use the land including the Comuneros. The current scenario in Mexico is the continued struggle to redistribute the lands to the poor who are landless. This is carried out by most organizations (Roberts and McBee, 2008) Rapid urbanization and the politics of the urban poor The rapid urbanization in Mexico can be attributed to certain policies which had positive impacts ion the industrial sector. They led to an increase in industrial production. Despite the rapid urbanization, several problems have also been encountered. For example, most cities do not have efficient way of distributing water supplies. Secondly, the sewerage system is not a good one in most areas. The factors which have contributed to urban growth are population increase and urban migration. Migration can be due to the search of better opportunities or lifestyle (Roberts and McBee, 2008) Despite the fact that the poverty trends in Mexico have been improving since 2002, the urban poverty has continued to rise. This is the greatest challenge as far as the equitable distribution of resources is concerned. The rural areas have continued to be improved with time and the level of poverty reduced in these areas. Several factors can be attributed to this change. These include; diversified incomes from economic activities and other services like tourism. The main area that needs improvement is the urban areas. Most people in these areas usually toil very hard but are paid less. Most of their incomes are got as a result of manual labor (about 60%). Accessibility of opportunities to the poor has not improved in the urban areas. Revolutionary change/Soldiers and politics The revolution in Mexico began as early as 1910 and it involved several movements. It kept changing from not just a revolt but into a civil war which involved several parties. It led to the establishment of the constitution in 1917 by the representatives. The beginning of the revolution was in 1929 with the establishment of National Revolutionary Party (NRP). It hang on to power until the year 2000 (Hart, 2007). This revolution involved everyone including Mexican women and their impacts were felt during this period. It is reported that they took part in several activities, professions and took part in wars. Some of the famous known women participants were known as the Soldaderas who were closely involved with the militias. It is reported that the main reasons why women joined in such risky affairs was due to fear of being left alone by their husbands. Some were also involved because they saw this as a collective duty. Some of the women who took part in the revolutionary process include Hermila Galindo and Dolores Muro (Jandura, 2009). The political economy of third world development Mexico experiences a wide gap more as far as wealth distribution is concerned. The level of inequalities has continued to rise in this country especially with the introduction of certain economic policies. It has been reported that a lot of people live below the poverty line with a small number of people in the middle class. The level of poverty and marginalization has continued to spread in many parts of the country but are mostly seen in the southern and central parts of rural Mexico. Most settlements do not have the basic services and social amenities. Most of the poorest groups are the Indians who are also highly marginalized (Anderson and Glade, 1963). On the other hand, the wealthiest groups of people are mostly the whites. The differences between the rich and the poor are easily noticed in the modes of dressing and the lifestyles of the people. The usage of facilities also shows a difference. Wealthy people have access to the best facilities and institutions whereas the poor are not allowed to. These differences have led to discrimination in Mexico and ethnic rivalry. Most of the government’s help is directed to the urban areas (Villareal, 2010). References Anderson, C. W. Glade, W. P. (1963). The Political Economy of Mexico. Madison: University of Wisconsin Press. Camp, R. A. (2007). Crossing swords: Politics and Religion in Mexico. Lanham: Rowman and Littlefield Hart J. M. (2007). Revolutionary Syndicalism in Mexico. Retrieved on 22 August 2010 from http://libcom. org/library/revolutionary-syndicalism-mexico-john-m-hart Jandura T. (2009). Revolutionary Mexican Women. Retrieved on 22 August 2010 from http://www. ic. arizona. edu/ic/mcbride/ws200/mex-jand. htm Kohler G. and Tausch A. (2002) Global Keynesianism: Unequal exchange and global exploitation. Huntington NY: Nova Science. Nesvig, M. A. (2006). Local Religion in Mexico. Gainesville: University Press of Florida Roberts E. R. McBee G. W. (2008) Modernization and Economic Development in Mexico: A factor analytic Approach. Retrieved on 22 August 2010 from http://www. jstor. org/pss/1152237 Villareal A. M. (March 31, 2010). US-Mexico Economic Relations: Trends, Issues and Implications. Retrieved on 22 August 2010 from http://www. fas. org/sgp/crs/row/RL32934. pdf

Sunday, October 27, 2019

Evaluation of Digital and Online Marketing Technology

Evaluation of Digital and Online Marketing Technology Part A Question 1 I believe online marketing tools are part of the marketing mix as channels that can be made use of. There may be diverted focus in regards to digital marketing if it is just used for advertising or promoting a product/service online. Digital marketing can be used in multiple ways whilst we consider facilitating it in an organisations marketing communication mix, rather than focus on 1 form of the marketing communication mix. As technologies are on a rise and the attention span of users is declining, I would suggest investigating marketing tools to help advertising via online content behaviour, understanding ways to inform consumers about the product if for example they were to search a certain product. If we look at the amount of data mining, consumer purchase behaviour and so on via the internet. The organisation can use such data to tap into relevant information that would help accelerate their sales or avail specific products whilst understanding the demand exists. If we look at A mazon and Google, these two organisations tend to have a lot of digital marketing working very well for them, as they have put it into practice in collecting information and monitoring what they purchase and how they purchase it. With such tools an organisation can tailor advertisements towards the users, we can see it more like an On-Demand Advert which would then grab the attention of users who are looking for specific items. There exists many accelerated ways of marketing on the web, with the level of innovation we have adopted, web marketing made it simpler to facilitate the following: Public Relations Investor Relations Customer Service Prospect Qualifications Product Sales Customer Interaction and Feedback Internal Communications With that all being said, the digital world has opened up more opportunities for marketers as to understanding Buyer behaviour, Communicating frequently to the customer, Public relations and so much more. Marketers tend to consider digital marketing to be more time-efficient and is used by the masses, hence it makes it easier to capture a wider reach, whereas the ways they market or allow themselves to be seen by the consumer may need to change as to avoid the click-through behaviour of the customer. I agree that digital marketing will become critical tools in brand building and other forms of communicating to the consumer, mainly Customer Relationships. Marketers can evade ad-blocks and such, if they just spend a bit of time trying to learn a bit about the online content behaviour and yet look out for technologies out there such as Geo-tagging, proximity marketing and so on. Question 2 As a marketing manager, there are 5 steps to evaluating digital technologies: Step 1: I would evaluate the goals of the organisations digital marketing campaigns by understanding the number of social shares our posts are receiving, size of our fan base on social networks, the amount of times Nike is being mentioned on social media, look up the number of positive reviews found online via consumers, check the amount of online traffic we are getting on our webpage as well as how many times links are being diverted to our webpage from other social media outlets. If all these things were done by the previous marketing team, I would look at whether or not the targets are being met, if not I would then revise our goals as to accommodate our objectives. Step 2: I would re-assess the target market, if it is changed I will have to facilitate an information search as to have an idea of the demographics, interests and online activities that the consumers may have, this will allow me to achieve consumer profiling as to marketing reasonable content to them. Step 3: I would have to look at our online digital presence, this means I will have to see how well Nike is doing in the social online environment, are they active or passive when it comes to public relations and customer relationships. Are they utilizing everything the online world has to offer from technologies that can be feasible to adopt? Step 4: I would evaluate the types of messages Nike is communicating to the consumers in digital form. Are they sending the right message to the right consumer? Is the consumer understanding the message and acting upon it, positively or negatively? Step 5: I would evaluate the performance of Nikes digital marketing campaigns. How is Nike benefiting from such channels? Are we making a profit while keeping costs low? Is our rate of investment on digital marketing visible to us, and is it positive? Question 3 I would utilize almost all online marketing tools to allow the visibility of the new product. The common marketing communication tools will be put into effect, such as advertising, promoting the concept in various trade shows, speaking opportunities as to describe the product, joint marketing, co-branding and many more traditional ways that can be broadcasted online via online content ads, which are simple adverts that will pop up due to their relevance whilst consumers maybe be browsing for a new phone for example. Search Engine Optimization. Get the word out there, be noticeable via social outlets. Email marketing is one way to inform the consumers about the product. Google AdWords to help online advertising. Bloggers or social media influencers, by offering the phone for testing by wide reach blogger or youtubers as to mention your product or talk in more detail about it. Online retail stores, you can be selective as to who you wish to sell the new phone and when they can sell it, such as your own website, amazon and the likes of amazon. The strategy would start differing as adoption rates either increase or decrease, if they increase then the organisation will need to be and stay proactive whilst dealing with public relations, enhance customer services and promote customer satisfaction, if they decrease I would then suggest revisiting the product and re-examining the whole process of the marketing communication. Part B Question 1 I would particularly evaluate why should McDonalds introduce a vegetable burger to their store? I will need to define the problem and understand where the information search should start, before developing the needed research, once that is arranged then I would identify the research method. It will either be Primary or Secondary, or both. For this particular scenario, I will explore the secondary data at first since it is cheaper, faster and available whereas this may be biased. For example, in certain region McDonalds can idealise a target market for such a product, such as in place where there exists a great population of vegetarians in compared to non-vegetarians, and see if the product gains popularity, if so they can proceed in furthering the choices of products in different places as to cater to the groups of people who are vegetarian per se. Therefore, I would select Descriptive and Causal research rather than Explanatory research. Once I have found the relevant, impartial, accurate and current data I require, we can advise for testing of the product as to not waste much time in looking for primary data, when such data can be availed to us by promoting the product on trial basis and see how well it does.